Denial guide

Why Are My Insurance Claims Being Denied?

A plain-English guide for practice owners and office managers: what each common denial means, how to tell whose mistake it was, and what to do next.

Mukesh Makwana
Mukesh MakwanaFounder & CEO · 8+ years hands-on in medical billing & RCM · Reviewed

Insurance claims get denied for a short list of reasons: the patient's coverage was not what the practice thought, information on the claim was missing or wrong, an authorization or referral was absent, the payer did not consider the service covered or necessary, the claim broke a coding or bundling rule, or it arrived too late. The reason is printed on the remittance as a code. Reading that code is the fastest way to find out which part of your practice is causing the denial.

The common reasons, in plain English

What the payer is sayingTypical reason codeUsually caused by
"This person was not covered on that date"CARC 27Insurance not rechecked at each visit; a plan ended or changed.
"Another plan should pay first"CARC 22Primary and secondary insurance not confirmed with the patient.
"Something on the claim is missing or wrong"CARC 16Demographics, provider numbers or required fields entered incorrectly.
"You needed approval first"CARC 197Authorization not requested, expired, or its number not on the claim.
"We do not consider this necessary"CARC 50Diagnosis or documentation does not meet the payer's coverage policy.
"This plan does not cover that service"CARC 204Benefits not checked for that service before the visit.
"This was already paid as part of something else"CARC 97Bundling rules or a missing or wrong modifier.
"You sent it too late"CARC 29Claims held, lost or corrected after the payer's filing limit.

Codes and their official wording are maintained by X12 in the Claim Adjustment Reason Code list. Most remittances also carry a remark code that narrows the reason down further, so read both.

Why the reason is often unclear

Payers do not always explain themselves well. In KFF's review of 2024 federal transparency data for plans sold on HealthCare.gov, the most common reason insurers reported for in-network denials was simply "other", at 36% of denials where a reason was given. When the code on your remittance is vague, call the payer or check its portal for the specific policy that was applied before you decide what to do next.

For prior authorization, this is starting to change. Under the CMS Interoperability and Prior Authorization final rule, Medicare Advantage, Medicaid, CHIP and their managed care plans and exchange plans must give a specific reason when they deny a prior authorization request, beginning in 2026.

Is the denial your fault or the payer's?

Sort every denial into one of three groups before working it:

  • Practice error. Wrong insurance, missing information, no authorization, wrong code or modifier, late filing. Fix the claim if the deadline allows, and fix the step that caused it.
  • Payer judgment. Medical necessity, frequency limits, bundling interpretations. These can be appealed with the policy and the records.
  • Payer error. Wrong fee schedule, provider shown as out of network when you are contracted, a processing mistake. Call, request reprocessing, and keep the reference number.

Practices that skip this step tend to resubmit everything, which wastes time on denials that needed an appeal and misses the process problems that keep creating new ones.

What to do with a denied claim this week

  1. Read the reason code and remark code, and note the date of the denial.
  2. Look up the payer's appeal or corrected-claim deadline and put it on a calendar.
  3. Decide: correct and resubmit, appeal, bill the patient (only if the patient is truly responsible), or write off with a documented reason.
  4. Log the root cause so it is counted, not forgotten.

For the full process across all your denials, read our guide to denial management and reducing claim denials. For the hardest category, see what to do when a claim is denied as not medically necessary.

Signs denials are costing your practice more than you think

  • Nobody can say which reason code was most common last month.
  • Denials are worked only when someone has spare time.
  • The same payer denies the same service repeatedly.
  • Old denied balances are written off in bulk at month end.
  • Patients receive bills for amounts their insurance should have paid.

How Sterling Global Solution LLC stops repeat denials

We verify eligibility and benefits and start authorizations before the visit, scrub every claim for coding, modifier and payer-rule errors before it is sent, and score it for denial risk. When a denial arrives, we read the codes, sort it into practice error, payer judgment or payer error, correct or appeal it inside the deadline, and report the cause back to you so it stops repeating. Eligibility verification, benefits verification, prior authorizations and denial management are all part of our 30-Day Free Trial.

Frequently asked questions

Why are my insurance claims being denied?
Most denials come from a short list of causes: coverage not active or another plan primary, missing or wrong claim information, no authorization or referral, the payer not considering the service necessary or covered, coding or bundling errors, and late filing. The reason code on the remittance tells you which one.
Where do I find the reason a claim was denied?
On the electronic remittance advice or explanation of benefits, as a Claim Adjustment Reason Code and usually a remark code. If the code is vague, check the payer's portal or call for the specific policy that was applied.
Are most claim denials the practice's fault?
Many are preventable practice errors such as wrong insurance, missing information or missing authorizations, but some are payer judgments that can be appealed and some are payer processing errors that can be reprocessed. Sort each denial before working it.
What is the most common reason insurers give for denials?
In KFF's review of 2024 federal data for HealthCare.gov plans, the most common reason insurers reported for in-network denials was "other", at 36% of denials where a reason was given.
Should I resubmit or appeal a denied claim?
Resubmit a corrected claim when the claim itself was wrong. Appeal when the claim was right and the payer applied its policy differently. Check the payer's deadline either way.

Sources

X12, Claim Adjustment Reason Codes: CARC 16, 22, 27, 29, 50, 97, 197 and 204.
KFF, Claims Denials and Appeals in ACA Marketplace Plans in 2024, March 24, 2026: "other" as the most common reported denial reason.
Centers for Medicare & Medicaid Services, CMS Interoperability and Prior Authorization Final Rule (CMS-0057-F) fact sheet: specific reasons for prior authorization denials.

How we verify this guidance.

Related reading

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